Position, consolidate and guarantee the air transport service in Manizales, as a safe, agile, convenient, timely and reliable transportation system for citizens and tourists, articulated with the environment, protecting the environment and becoming a component of social responsibility and competitiveness for the region and for the nation.

• Be the friendly face of the city's public transportation.
• Be friendly with the environment and promote these practices.
• Generate the Air Cable culture in educational establishments at all levels.
• Recover the good name and position ourselves as the best company in the city.
• Be the first alternative and best option of public transport in the city.
• Attract the users of the Area of ​​influence and the foreigners, for the quality of attention and service.
• Promote and sponsor the construction of more aerial cable lines in the city of Manizales.
• Articulate and integrate the existing lines of the current Air Cable, with the project of line 3, to generate a strategic urban and autonomous public transport system.
• Search for new business nationally and internationally, with a competent portfolio of services.
• Implement objectivity and veracity in the Publicity Front (Advertising Image).
• Carry out activities with a sense of Corporate Social Responsibility.