Position, consolidate and guarantee the air cable transport service in Manizales, as a safe, agile, comfortable, timely and reliable transport system for citizens and tourists, articulated with the environment, protecting the environment and becoming a component of social responsibility and competitiveness for the region and for the nation.

• Be the friendly face of public transportation in the city.
• Be friendly to the environment and promote these practices.
• Generate the culture of Aerial Cable in educational establishments at all levels.
• Recover the good name and position ourselves as the best company in the city.
• To be the first alternative and best option of public transport in the city.
• Attract users in the area of ​​influence and outsiders, for the quality of care and service.
• Encourage and sponsor the construction of more aerial cable lines in the city of Manizales.
• Articulate and integrate the existing lines of the current Air Cable, with the project of line 3, to generate a strategic system of urban and autonomous public transport.
• Search for new businesses nationally and internationally, with a competent portfolio of services.
• Implement objectivity and truthfulness in the Publicity Front.
• Carry out activities with a sense of Corporate Social Responsibility.